This past Fall, my girlfriend and I took to the road for a trip to Disneyland. She’d never been (insert gasp) and I hadn’t been as an adult. Let the frivolity commence. One of our stops really made me stop and think about how tips have now become expected. While at Storytellers Café, a part [...]
Archive for the ‘My Tips’ Category
Customer Service is Pure Public Relations
January 5th, 2012
Russel Recently, the Public Relations Society of America (PRSA) asked for submissions on the definition of public relations. After a very spirited debate across Twitter, podcasts, Facebook and various other mediums, they received an unbelievable amount of submissions. With the fast-changing world of engaging technology and sociability, many in the field seem to feel a need [...]
Your Mission, If You Choose to Accept It: Great Customer Service is Doing What You Promise
August 6th, 2011
Russel If any one of my friends made a promise to me, and broke it…they probably wouldn’t be my friend for much longer. Whether it be a verbal or written (usually email) contract, there’s something understood in a promise made. It will happen. And if it doesn’t? It’s a betrayal, pure and simple. It might be [...]
Relationship versus One-Night Stand: Reward Customer Loyalty
January 27th, 2011
Russel Ever been frustrated that new customers get all the great deals and enticements while you, as a long-time, loyal customer, are forgotten about? I just wrote that and I can’t believe it still happens. Reward loyalty. Those customers that have stuck with you. Those customers that think of you first before your competitors. Maybe they [...]
Great Customer Service isn’t a New Idea, But it is a Good One
January 22nd, 2011
Russel In 1936, orator and author Dale Carnegie wrote “How to Win Friends and Influence People.” I’d say this book is more relevant today than it was between World Wars. Listening, caring, engaging…these are not new concepts that came in with customer relations, sCRM, CRM, customer service, salesforce.com or social media. Below are Carnegie’s Six Ways [...]
Great Customer Service is the Ultimate Upsell
January 7th, 2011
Russel Would you like that Keg-size? Have you seen our featured product? For a $1.99, you can get fries… These are all questions and suggestions to get the customer to spend more money. You may not need what you buy. You may not have even thought about purchasing them. But it plants that seed and gets you [...]
OK, You Have Me. Now What Are You Going to Do With Me?
January 4th, 2011
Russel Shopping during holiday season isn’t the most enjoyable way to spend your time. And that’s really what you’re spending the most of: your time. Time finding parking. Time navigating the crowds. Time standing in line. Mind-numbing time. (I’m a big shopper, can you tell?) What I don’t understand is why more businesses don’t take advantage [...]
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