To follow up on my previous blog post, Yukari and I discuss how the use of freedom of speech, or really just saying anything you want, can have an impact on your professional future. Sad but true. Have you ever had this problem? Do you totally disagree?
Posts Tagged ‘branding’
Calling for the Death of B2C & B2B
August 26th, 2010
Russel Who are you selling to? Business to Business or Business to Customer are marketing terms to describe a company’s target market. Are they trying to get the attention of another organization or the interest of customers? I propose you do neither. Try H2H instead. Human to Human. When marketing your company, you’re speaking to another [...]
Your Lips Say NO But Your Sign Says YES
August 17th, 2010
Russel If I want into your store/restaurant, and the sign says you close at 10pm…you should close at 10pm. Not 9:55. Not 9:30. TEN! I understand if you’re perhaps a little slow in that last hour or you have amazing plans that night you want to get to but you’ve made a commitment to a time. [...]
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