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TwitterA bank is a bank is a bank. Usual scenario: you stand in an assembly line, moving slowly forward, inch by inch, to speak to a teller. That was me making it sound exciting. Truthfully, we never expect much other that to get what we need so we can move on to the other chores [...]
Posts Tagged ‘connecting’
Calling for the Death of B2C & B2B
August 26th, 2010 
Russel Who are you selling to? Business to Business or Business to Customer are marketing terms to describe a company’s target market. Are they trying to get the attention of another organization or the interest of customers? I propose you do neither. Try H2H instead. Human to Human. When marketing your company, you’re speaking to another [...]
Posted in My Tips 
Tags: b2b, b2c, branding, Business, Business Services, connecting, Consulting, customer, engagement, Human, Marketing, Marketing and Advertising, service, Strategic, Target market 
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