Posts Tagged ‘Consulting’

No. #3 of the Top Five Things Businesses Should Do to Piss Off Their Customers

DON’T SMILE What ever you do, don’t look like you’re enjoying yourself. Don’t give any impression that you want to be there, helping me. Smiling is the single best way to connect with your customers. And yes, we can tell if you are smiling over the phone too. Every chance you get to interact with [...]

No. #4 of the Top Five Things Businesses Should Do to Piss Off Their Customers

DON’T LOOK AT ME I have actually had an experience at a bakery where I picked out what I wanted, told the staff which one, paid for it and left without a single gaze of the eyeballs. Hey, I’m not that bad looking. Make eye contact. It works on dates. It works in job interviews. [...]

THE TIP: Your Staff Is Your Brand

How can I build a relationship with a cold, uncaring brand? How can I leave with a good impression when I felt like I spoke with a machine or a checklist? I can’t. I can only connect with people. I like people because I am one. Your customer service reps ARE your brand. Yes, your [...]

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