Keep Your Customers Happy, Even After You Have Their Money

I jump off and on the reading bandwagon more times than I care to admit. I’d like to read a lot more than I do and the one topic that seems to have really gotten me passionate again is learning about communications. Crisis, engagement, customer service, social media…it all really intrigues me and I’m always on the look out for others’ recommendations. One of those “others” suggested 2010′s Social Nation: How to Harness the Power of SocialA book authored by Barry Libert, a social technology advisor with a laundry list of board appointments…pretty smart and savvy guy. A thought leader.

onlinecustomerservice 300x199 Keep Your Customers Happy, Even After You Have Their Money HOW WE GOT HERE:

I’m about a quarter of the way in when I read that it’s best for me to take his online Social Quotient Test. Sounds interesting. I’m intrigued and I’d love to play along. I spent the money on the ebook, I want to get as much bang for my buck as I can. And hey, I love those quizzes that tell you something about yourself. So I clinked on the link on the book’s page. It sent me to the Mzinga website, a social business and technology company and one led (not anymore though) by Libert. I don’t think anything of it other than that the test should be on here somewhere. Nope. No where to be found. How was I suppose to know my social strengths and weaknesses if I couldn’t take the test?

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5 Reasons Why You Should Not Expect a Tip

tip on table 199x300 5 Reasons Why You Should Not Expect a Tip

No Tip for You!

This past Fall, my girlfriend and I took to the road for a trip to Disneyland. She’d never been (insert gasp) and I hadn’t been as an adult. Let the frivolity commence. One of our stops really made me stop and think about how tips have now become expected. While at Storytellers Café, a part of the Disney Grand Californian Hotel, we had a whirlwind of servers (only saw ours at the beginning and the end) and a less than remarkable experience only to be presented with a card in our bill fold explaining the way tipping worked, and how much gratuity is in the United States. What? Huh? Come again? Tipping isn’t a right. As I’ve mentioned before, I lived in that service industry world a long, long, tear, long time (12 years) and depended on tips. So, I feel I can throw this question back at those gratuity-expectant servers – “Did you do anything to deserve a tip?”

Here are a couple of reasons you shouldn’t get your 15%-20% (automatic for parties of 8 or more):

1)   You don’t add to the experience.

From the moment I walked through your doors to the moment I leave, can you say you in any way made my experience better? Just doing your job doesn’t count. For example: If your job is to make a sandwich and you do that, you didn’t improve my experience. If your job is to tell me about your product, you didn’t improve my experience. If you smiled…sorry, that’s the bare minimum of making it all better.

2)   You don’t engage in any way.

Did you make eye contact with me when you did your quality check (coming back to a table to ask if you’re enjoying your meal)? It doesn’t happen as often as you’d think. Did you try to connect to me on a human-level rather than just an exchange of goods and services? If the answer is no…no tip for you.

3)   You aren’t present.

We all have bad days. We all have other things going on in our lives besides the 8ish hours a day we work. Or the 6ish hours servers work. Customers completely understand that. But if you’re day dreaming or chatting it up with other co-workers instead of catching the eye of a customer trying to get service, you’re not “present.”  You’re “presently” wasting your employers and my time.

4)   You can’t be bothered.

The customer isn’t there to ruin your day, cause you grief or generally put a crimp in your style, they just want you to do your job. You may think what you’re doing is pretty important but if it doesn’t involve getting me a drink, food or helping another customer…it isn’t. How many times have you talked to staff and it seemed like you were bothering them? Sorry about that…oh and yeah, no tip.

5)   You are part of the problem, not the solution.

When a guest comes into your store, they’re looking to have a problem solved. They’re hungry, feel caffeine-deprived, want to get out of the house … Any number of things are not working for them so they want your food or service to make it all better. Are you getting in the way of that? Is your attitude or lack of interest in your job stopping the customer satisfaction from happening?  Forget about that grat.

This Top 5 is full of “Don’t…aren’t…can’t.” Aim for “do, are and can.” Tips are a reflection of added value. Your work can’t just be about order-taking but rather how you left your customer feeling after you engaged with them. Just doing your job doesn’t count.

Black Swan to White Swan pt. 1 – Guest Post from Adrian Charlie

Adrian Charlie recently had a pretty interesting customer service experience at a local bar. I read as he tweeted a few comments while it happened and, as the “are you kidding me” moments ramped up, I had to ask him to provide a guest blog. How many strikes can you count?

A few nights ago I took my fiancée to Swans after work. I could tell the waitress was over-worked and understaffed. Hunched shoulders, no smile and literally running back and forth between the bar/kitchen to the tables. She dropped a couple of menus on our table without a hello; interesting side-note, one menu was sticky and had visible signs of dried sauce all over it.

blackswan 150x150 Black Swan to White Swan pt. 1   Guest Post from Adrian Charlie

Not even Natalie Portman showing up could have made this a better experience

We placed our order, two mains and one pitcher of beer. Fifteen minutes later our food and drinks arrived. I’m used to receiving drinks first, then our meal, I let it pass because they are busy. An hour goes by and I realize our waitress hasn’t checked in with us a single time. There was no effort to make sure we are comfortable, she did not ask us about our meals. Fair enough, she is busy, I’ll let it slide.

We receive our bill and I notice a customer feedback e-mail address. I write the e-mail address in my Blackberry along with our check number. I make plans of going home and write them an e-mail “I realize you had a busy night, it would have been nice to receive more engagement from our waitress. I just wanted to let you know it felt like we were forgotten, at the same time it’s possible other guests felt the same because of the capacity at the time.”

Our waitress comes along and rudely/abruptly asks “Can you two move tables? We have a party of 10 and we need the space.” I tell her we’re nearly finished our drinks, we’ll be on our way in a few. She rushes off. I turn to Sarah and ask “Do you feel rushed? I’m practically slamming my beer back now.” She agrees with me. I ask to speak with a manager.

I introduce myself to the manager and shake his hand. I tell him my thoughts, he listens to me, he expresses empathy (I love it!), he tells me he is going to see what he can do about my bill and be right back. We finished our drinks and we waited. The manager did not return. I looked at the time and realized he kept us waiting for 20 minutes. At this point we did not see the adjusted bill. I place $27 on the table (original bill was $54) and we walk outside.

We hail a taxi and as we’re getting into the taxi, another waitress comes outside screaming at us at the top of her lungs. “You can’t leave! You did not leave enough money on the table!!” It honestly reminded me of Gandalf from LOTR: Fellowship of the Rings “You shall not pass!” She also added in a jab for good measure, “You two held up our service tonight because you were so slow! I couldn’t serve my guests because of you!” The next part baffled me and still shocks me, she took out her iphone and snapped pictures of me. Excuse me?? You better get your manager out here!

I find it interesting we finally caught their attention when it came time to settle the bill, which speaks volumes to me. Two men came outside, the manager I spoke with and another gentleman looking like he is ready to physically restrain me if necessary. Gentleman #2 looked very upset, his body posture and non-verbal cues communicated “I’m here in case things get physical.”

The manager said “You can’t leave until you pay your bill.” I reminded him I haven’t seen the adjusted bill. His response, “But I gave it to your waitress, she should have given you the bill.” I tell him again we haven’t seen the bill. He shows me the bill, he took $10 off the bill. I’m embarrassed to say I took a $20 bill out of my wallet and dropped it on the ground, “Here’s your money.”

He picked up the money and said “Take my number, let’s talk about this later tonight.” I waited a few hours and called the manager. He wasn’t available, they took my number and promised he would call back.

Twenty minutes go by and I receive the call. We have the exact same brief discussion we had outside Swans, “You shouldn’t have left without paying.” You guys shouldn’t have ignored your guests. That girl shouldn’t have taken my pictures and she has no right to blame us for a busy night.

Clearly the phone call is going nowhere when he interrupts me and says, “I have to cut you off right there because I have given you enough of my time.” I do not argue, he says “Here is my boss’ e-mail, send him an e-mail, he will call you next week.” (It’s Thursday night at the time of this discussion)

I ask him, “Next week? Seriously? Do you really want me to stew over this for a week? I tell him Monday Magazine and Times Colonist may be interested in a story where the wait staff took my photo with an iphone. He told me to call his manager tomorrow morning and we could sort it out.

I’ve counted at least nine bad customer service moments. But how would you have handled it? Was Adrian right to leave without paying the full bill? Was that the only way he could get notice?

To be continued in part two….

 Black Swan to White Swan pt. 1   Guest Post from Adrian Charlie

OK, You Have Me. Now What Are You Going to Do With Me?

Shopping during holiday season isn’t the most enjoyable way to spend your time. And that’s really what you’re spending the most of: your time.  Time finding parking. Time navigating the crowds. Time standing in line. Mind-numbing time. (I’m a big shopper, can you tell?)

What I don’t understand is why more businesses don’t take advantage of the time they have with us.

Two examples. One good. One, not so much.

queue 150x150 OK, You Have Me. Now What Are You Going to Do With Me?

We're here for you. Are you here for us?

The Good: My holiday shopping included a trip to the liquor store. I’ll just say that shopping malls don’t have the exclusive rights to exceptionally long line-ups.  The queue must have stretched the width and half the length of the store, aka “we’re going to be here for a while.” So how did the liquor store take advantage of their captive audience? An employee walked the line, first, removing the security tab off our bottles to speed up the process and then offering each person in line a promotional sample bottle (mini bar size) of one of their products. Free booze? Yes, please. And the line was so long, they had two employees working it. Nicely done.

The Bad: I had a few problems with identity theft while I lived in Toronto. And, since my bank Coast Capital Savings, has no branches back east, I spent a bit of time on the phone.  I understand that some businesses want to put a little personality in their brand but have a little thought about it too. When I’m uber-frustrated, trying to get details from the right people, to the right people, while still jumping through the right hoops, the last thing I want to hear is a jokey “on hold” message…for 15 minutes. I was more frustrated after I was off hold than when I started. You have me, so you want to irritate me?

If you have your customers for an extended period of time, make sure to take advantage of that time. Engage. Add value.

Hint: free booze is good.

 OK, You Have Me. Now What Are You Going to Do With Me?

Give the Gift of Personality

A bank is a bank is a bank. Usual scenario: you stand in an assembly line, moving slowly forward, inch by inch, to speak to a teller. That was me making it sound exciting. Truthfully, we never expect much other that to get what we need so we can move on to the other chores on our list.

But it doesn’t have to be that way.

Recently, I visited my local Bank of Montreal to make a small chip in an otherwise huge “boulder of doom” known as my student line of credit. It was routine. I’d done banking thousands of times without much impression, positive or negative. My mind was focused on daily errands and not really on the task at hand.

bankmachine 150x150 Give the Gift of Personality

Try to have more personality than an ATM

Once I got to the teller, that changed. She engaged with me. Sincerely. Sure the topic was pretty generic (i.e. holiday plans) but it’s not like she knows me. She was making an effort to make my experience beyond routine. The teller made eye contact, smiled and spoke genuinely (not like it was scripted or had been repeated to everyone else). To add to this, as I was leaving, the customer service desk attendant made a point of thanking me for coming in and happy holidays. That was the parting shot: personality to go. Well played BMO.

In contrast, the Serious Coffee I visit regularly can’t seem to be bothered to engage. The last two times I’ve visited, I made some whimsical remark (I’m very funny) when buying a coffee. I got nothing. No smile. No acknowledgement. Nothing. Note to employee: even if I’m not funny (totally not true), I’m trying to engage. What a great opportunity for you to connect with your customer. No fake laughs are necessary but a little personality would be nice.

 Give the Gift of Personality

Getting Ungaged? Unmarketing and Others Define Engagment at Social Media Camp

I had the pleasure of speaking and moderating at the first (hopefully annual) Social Media Camp in Victoria. This was probably the biggest social media event in Western Canada and demonstrated a passion for getting engaged and learning. Every presenter, as individuals or businesses, spread the gospel on customer engagement and relationship building. Isn’t that the great customer service goal?

As part of my Getting Engaged video show, we asked some pretty noteworthy social media types to define engagment. Our victims: Scott Stratten from UnMarketing, Julien Smith from Trust Agents, Crystal Henrickson from Yelp Canada, Lorraine Murphy aka Raincoaster, Robin Heppell and Don Power (if that is his real name…).

How would you define engagement?

 Getting Ungaged? Unmarketing and Others Define Engagment at Social Media Camp