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TwitterDear Business, Small, Medium or Large (I’m not judging), Are you trying to make me happy? Do you want this to go somewhere? Do we have a future together? Whether you want to admit it or not, we’re in a relationship. Good or bad, it’s what we’ve got. And as we celebrate Valentine’s, it’s a [...]
Posts Tagged ‘Marketing and Advertising’
A Customer Service Love Letter to Business
February 14th, 2011 
Russel 
Posted in My Tips 
Tags: Business, customer, empathy, Facebook, Internet Marketing, Marketing and Advertising, relationship, Social media, Twitter, United Airlines 
No Comments »Cheque Please! Great Waiters Make Great Social Media Gurus
September 20th, 2010 Russel That amazing waiter you just had who knew how to talk to you, didn’t push, kept you informed, fixed that little issue you had and made you want to come back? He could do great things for you online. Think about the skills a great waiter brings to the table (pun intended): Reads the “tone” [...]
Calling for the Death of B2C & B2B
August 26th, 2010 Russel Who are you selling to? Business to Business or Business to Customer are marketing terms to describe a company’s target market. Are they trying to get the attention of another organization or the interest of customers? I propose you do neither. Try H2H instead. Human to Human. When marketing your company, you’re speaking to another [...]
Posted in My Tips Tags: b2b, b2c, branding, Business, Business Services, connecting, Consulting, customer, engagement, Human, Marketing, Marketing and Advertising, service, Strategic, Target market No Comments »Getting Engaged! – Online, in Life and at Work
August 18th, 2010 Russel The introductory episode of Getting Engaged – Online, in Life and at Work with Yukari Peerless and me, a weekly look at building relationships online and off. The topics will include: pet peeves, new technologies, social media, customer relations (of course) and may include a few guests. We’re just starting but we’re really excited about discussing [...]