Every once in a while a man needs shoes. It’s not often. It’s not rare. But it does happen. And I mean nice shoes, not those $30 or less type. We can accept that as males that there are occasions to look a little prettier…and that’s the situation I found myself in. I hadn’t gone to ALDO or The Bay for a while but on this particular day, I found myself at both.
First, I made my way to ALDO at the Bay Centre. I can’t tell you the last time I’ve been to ALDO, and I’ve definitely never been to the one in Victoria. I was looking for some trendyish canvass shoes and there they were. The store was fairly busy and I only saw two people working initially (two more came later…must have been on a break). A guy with a British accent helped me as much as he could, and actually did quite well under the busy circumstances. I tried on two types of shoes, in three sizes. I thankfully found the ones I wanted and left.
The Bay was the next stop. There was a pair of dress shoes I had bought months ago for $100 and they were now down to $60. Old ones were done so new ones were needed. I found them, found a cashier, found my size and found my way out of there.The usual steps to shoe shopping.
ALDO: A couple of things really stood out for me with the store. I was impressed at how helpful the staff was regardless of how busy the store was. He couldn’t give me his undivided attention but I understood that. He still was able to help me and make suggestions enough that I didn’t feel I was being ignored at all. Also, the style of shoe I wanted…they didn’t have the colour I wanted. This is where that “suggestion” thing comes in. He got me to try on the same shoe, different colour, and had the shoe ordered in. Two days later, I got a call to say my shoes were in. Well done and you made it easy for me to spend my money there than some where else.
The Bay: Oh sure I found my shoe. The cashier? No where to be found. Actually that’s not fair. When I first went into the shoe department, she was moving shoe displays a few inches to the left and right. I looked at her a few times…no eye contact at all. No acknowledgement nothing. I would have made a game out of how long it took her but she left to go to the back again. When I finally had the shoe I wanted, it took me some sweet time to find her again…and when I did, and asked for my size…get this, sheasked if I wanted to try them on. Wuh? When has any shoe fit the same way? OF COURSE I WANT TO TRY THEM ON. I may actually want what I pay for. I’m funny like that. And you’ve given me nothing that even remotely looks like customer service, don’t blow the one chance you have to provide some. Thankfully the shoes fit and I didn’t really need her for anything further.
Going steady – This could be the beginning of something major. You gave me just enough attention to keep me interested. And when what I wanted wasn’t exactly there, you still made sure I left happy…even if I had to return. You and me? Oh, we’re good.
The Bay Conclusion:
Booty Call – If I don’t have anything else better going on, I’ll stop by. Sorry, you’re just not there when I need you. Are you off talking with a better-looking, younger customer? I don’t know. And when I finally get some time with you, you go through the motions with no effort. I think this is going to have to be an open relationship.
Service Rating System:
Friend Zone – I just don’t like you in “that way.”
Booty Call – If I don’t have anything else better going on, I’ll stop by.
2nd Date – I’ll give you a second chance.
Going steady – This could be the beginning of something major.
There’s a saying my dad introduced me to that I’ve brought up on my blog in the past and I thought it bared repeating. It’s a direction that all businesses should be very aware of.
“Make it easy for me to spend my money.”
Put enough staff on the floor to help me. Make your website user-friendly. Give me suggestions that could guide me to spend more money.
This isn’t rocket science (though sometimes I think it might be). I’m a person that’s walked into your store or gone online with the express purpose of handing over my wages to you Mr./Mrs./Ms. Businessperson (cover all my sexist bases). Do not be the reason I don’t spend my money. I’m already there, just show me how to spend.
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