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Building Relationships Articles

business sociopath

Your Customers Do Not Want to Make Friends with a Sociopath

If your business were a person, would it be a caring friend, or a borderline sociopath? To build relationships with customers, they must be thought of on a human level, not a transactional one. Service expectations from customers continue to grow, and the need for organizations to provide a more personal experience does too. People like their…

Russel Lolacher
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customer relationships

Why You Need to Treat Your Business Relationships Personally

Relationships: Personal, business and customer are all the same.  Sure the intent is different but when it comes down to how we make those connect, it doesn’t really matter the situation, because people are people. And to connect with people, it’s important to understand it’s an emotional exercise and it’s always taken personally. A friend of mine recently…

Russel Lolacher
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customer loyalists to brand advocates

How to Turn Loyal Customers into Brand Advocates

What are your tips on transforming loyal customers into brand advocates? That was the question posed to me by Ashley Kaczmar, Community Manager at MartechExec, for the “advocacy, loyalty and referrals” area of their website. If you haven’t checked them out yet, MartechExec is described as a place for marketers to learn, share and discuss relevant topics…

Russel Lolacher
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customer relationship quotes

21 Customer Relationship Quotes that Will Warm Your Heart

A good relationship is a good relationship. Whether it’s in your personal life or at work, the same advice around empathy, trust, compassion and effort all apply. Especially in the customer relationship. Look at your strongest and most long-standing friendships. What makes them work? How do you know they’re strong? How do you contribute to their success?…

Russel Lolacher
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customer relationship error

How to Not Make Your Customers Feel Special, Courtesy of Canva

Full disclosure: I used Canva to craft the header for this post. Dear Canva, I really do love your product and rely on it every day but your customer relationship building could use some work. (aka don’t do this)…   As you can read, Zach from Canva sent me an email to “personally” talk to me (to me, or at…

Russel Lolacher
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personalize the customer experience

4 Reasons Love Letters Make Your Customers Swoon

What better way to show your customers you care than with a love letter. And it doesn’t just have to be for Valentine’s Day. Oh hello Valentine’s Day. That day when lovers demonstrate their affection with gifts, words of love or events to mark the occasion…or all three. Depending on what you’re into. Well customers also like to feel…

Russel Lolacher
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    3 months ago by theupsell There’s power in knowing your brand and customers well. Once you know that, you know how to communicate with them, even if it’s got some edge. . . .  #customerexperience   #branding   #brand   #cx   #signage   #signs   #customer   #salon   #beautysalon   #communication   #customercommunication   #community   #customers   #messaging   #selfawareness 

ICYMI

  • Twitter customer service channel

    Twitter is Dead, Long Live Twitter (Ask your Customers)

    April 10, 2017
    No Comment
  • Future of Customer Service

    The Future of Customer Service: Future Shop?

    April 3, 2013
    No Comment
  • Musician Communication

    What a Musician Can Teach You about Customer Communication

    January 17, 2016
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