If your business were a person, would it be a caring friend, or a borderline sociopath? To build relationships with customers, they must be thought of on a human level, not a transactional one. Service expectations from customers continue to grow, and the need for organizations to provide a more personal experience does too. People like their…
Why You Need to Treat Your Business Relationships Personally
Relationships: Personal, business and customer are all the same. Sure the intent is different but when it comes down to how we make those connect, it doesn’t really matter the situation, because people are people. And to connect with people, it’s important to understand it’s an emotional exercise and it’s always taken personally. A friend of mine recently…
How to Turn Loyal Customers into Brand Advocates
What are your tips on transforming loyal customers into brand advocates? That was the question posed to me by Ashley Kaczmar, Community Manager at MartechExec, for the “advocacy, loyalty and referrals” area of their website. If you haven’t checked them out yet, MartechExec is described as a place for marketers to learn, share and discuss relevant topics…
21 Customer Relationship Quotes that Will Warm Your Heart
A good relationship is a good relationship. Whether it’s in your personal life or at work, the same advice around empathy, trust, compassion and effort all apply. Especially in the customer relationship. Look at your strongest and most long-standing friendships. What makes them work? How do you know they’re strong? How do you contribute to their success?…
How to Not Make Your Customers Feel Special, Courtesy of Canva
Full disclosure: I used Canva to craft the header for this post. Dear Canva, I really do love your product and rely on it every day but your customer relationship building could use some work. (aka don’t do this)… As you can read, Zach from Canva sent me an email to “personally” talk to me (to me, or at…
4 Reasons Love Letters Make Your Customers Swoon
What better way to show your customers you care than with a love letter. And it doesn’t just have to be for Valentine’s Day. Oh hello Valentine’s Day. That day when lovers demonstrate their affection with gifts, words of love or events to mark the occasion…or all three. Depending on what you’re into. Well customers also like to feel…