Would you like that Keg-size? Have you seen our featured product? For a $1.99, you can get fries…
These are all questions and suggestions to get the customer to spend more money. You may not need what you buy. You may not have even thought about purchasing them. But it plants that seed and gets you to purchase something you may or may not regret later. Sure it ups the business sales, but does it do much for the long-term relationship with the customer? (that’s rhetorical)
What if the focus wasn’t on the quick sell but rather on customer engagement? I’m not saying businesses shouldn’t be aiming to make money. Absolutely not. But what if…what if…their customer experience is so good, people leave thinking, “I can’t wait to come back here.” Rather than, “did I need that chapstick?”
Great customer service….hell, GOOD customer service…will really stand out. It’s a great addition to any product or service you provide.
Now back to that money thing. What do you think you’ll get more from, long-term…a one-off bump in the cash register till or a customer that will not only come back, but rave about you?
Return on investment (ROI) isn’t just about spending money on supplies and ad space. It’s also about investing your time and efforts into your customers. What are you adding to the customer experience?
I’d suggest a boost to customer service, the ultimate upsell.