Within a four block stretch in my neighbourhood, there are 4 coffee shops catering to the residents. Two chains (Starbucks/Serious Coffee) and two regional (Café Fantastico/Moka House).
So you need to stand out. You need to have your loyalists. I’m not one of those. I tend to float from location to location based on mood and available seating. The Moka House is one of the more popular locations, embracing the “we’re not a big chain” alternative role. So how come I don’t want to go back, much less become a fan?
On a Sunday morning (10am, so not that early), I stood in line for my very manly soy chai latte. Very manly. While serving the guy in front of me, the cashier yawned. Not one of those “cover your mouth, oops I’m sorry for that, sheepish grin” yawns. More the “holy crap look at my tonsils because I really don’t care” ones. The woman works in a coffee shop. There’s no end to the number of stimulants she has available.
She hadn’t even served me yet and I was already looking forward to it (mmmm sarcasm). My interaction consisted of little to no eye contact, getting my change completely wrong and the personality of a Walking Dead zombie.
Was the coffee and my sandwich good? Sure, but so are everyone else’s in that four block radius.
Note to staffer: you go back to bed, I’m going to go somewhere else. Not that you’d care.
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