What if no matter what you did to better serve your customer, it didn’t matter at all? Stay tuned for a story of mixed signals, valiant efforts and broken promises. This is the Customer Experience Storytime tale of… A Delivery Most Foul And so it begins… The Story ACT ONE: David and Anna had just moved in…
4 Reasons Love Letters Make Your Customers Swoon
What better way to show your customers you care than with a love letter. And it doesn’t just have to be for Valentine’s Day. Oh hello Valentine’s Day. That day when lovers demonstrate their affection with gifts, words of love or events to mark the occasion…or all three. Depending on what you’re into. Well customers also like to feel…
Getting Engaged Episode 4 & 4.5: Is Twitter True Engagement / Personal vs. Business Brand
It’s “twofer” week four for Getting Engaged – Online, in Life and at Work. Doug Brown from Copeland Communications was nice (and brave) enough to join us as our first guest. In fact, we were on such a roll, we decided to do two shows with Doug. For the first show, we discussed whether Twitter allows for…
THE TIP: Your Staff Is Your Brand
How can I build a relationship with a cold, uncaring brand? How can I leave with a good impression when I feel like I spoke with a machine or a checklist or a script? I can’t. I can only connect with people. I like people because I am one. Your customer service reps ARE your brand. Every…