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Brand Articles

department store inconsistent

CX Storytime Tale of A Delivery Most Foul

What if no matter what you did to better serve your customer, it didn’t matter at all? Stay tuned for a story of mixed signals, valiant efforts and broken promises. This is the Customer Experience Storytime tale of… A Delivery Most Foul And so it begins… The Story ACT ONE: David and Anna had just moved in…

Russel Lolacher
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personalize the customer experience

4 Reasons Love Letters Make Your Customers Swoon

What better way to show your customers you care than with a love letter. And it doesn’t just have to be for Valentine’s Day. Oh hello Valentine’s Day. That day when lovers demonstrate their affection with gifts, words of love or events to mark the occasion…or all three. Depending on what you’re into. Well customers also like to feel…

Russel Lolacher
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Getting Engaged Video Show Logo

Getting Engaged Episode 4 & 4.5: Is Twitter True Engagement / Personal vs. Business Brand

It’s “twofer” week four for Getting Engaged – Online, in Life and at Work. Doug Brown from Copeland Communications was nice (and brave) enough to join us as our first guest. In fact, we were on such a roll, we decided to do two shows with Doug. For the first show, we discussed whether Twitter allows for…

Russel Lolacher
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customer service staff

THE TIP: Your Staff Is Your Brand

How can I build a relationship with a cold, uncaring brand? How can I leave with a good impression when I feel like I spoke with a machine or a checklist or a script? I can’t. I can only connect with people. I like people because I am one. Your customer service reps ARE your brand. Every…

Russel Lolacher
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On Instagram

  • Theres power in knowing your brand and customers well Once
    3 months ago by theupsell There’s power in knowing your brand and customers well. Once you know that, you know how to communicate with them, even if it’s got some edge. . . .  #customerexperience   #branding   #brand   #cx   #signage   #signs   #customer   #salon   #beautysalon   #communication   #customercommunication   #community   #customers   #messaging   #selfawareness 

ICYMI

  • James Bay

    Ambrosio Market and Deli: Deli-cious in James Bay

    May 7, 2010
    1 Comment
  • Chapters Bookstore: Friends with Benefits…by that I Mean Good Service

    July 8, 2010
    1 Comment
  • money for service

    Service Isn’t About Money – Guest Blog

    October 7, 2009
    3 Comments

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